Privacy Policy


This Privacy Policy explains how personal information is collected, used and disclosed by Seven Tides International, including all its entities, plus rights and choices you have in relation to the personal data we hold and process. This Privacy Policy applies to our clients, customers, homeowners, suppliers, employees and other third parties (e.g. professionals such as lawyers, accountants, surveyors, consultants etc.) and visitors to our websites (individuals) as set out below:

By instructing us to act on your behalf and by visiting or using our websites, you are consenting, to the extent permitted by applicable law, to us gathering and processing information about you in accordance with this Privacy Policy, although consent may not be required for all the elements described in this Privacy Policy. For particular types of information or processing, we may provide you with choices or request your further consent related to the information that we collect and how we may process it. This Privacy Policy is separate and in addition to confidentiality obligations we owe to our clients, customers, homeowners, suppliers, employees and other third parties (e.g. professionals such as lawyers, accountants, surveyors, consultants etc.) and you should also refer to our terms of appointment for further details.

About Us

Seven Tides is a Dubai-based, privately owned property development and holding company established in 2004. Currently focusing on luxury hospitality and residential real estate sectors, Seven Tides thinks progressively, works creatively, partners strategically and acts quickly. The result is a current portfolio of offerings in the gateway cities of Dubai and London.

Data That We Hold

We may hold data about the following individuals:

Data We Collect – Real Estate

Data We Collect – Hotels

Web Browser Cookies

Our websites use “cookies” to enhance your user experience. Cookies are small text files that the browser places on your hard drive. These are for record-keeping purposes, with shopping carts to track the contents of your shopping cart, to store delivery addresses if the address book is used and to store your details if you use the “Remember Me” option. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. You can turn off cookies within your browser by going to Tools – Internet Options – Privacy, and selecting to block cookies. If you turn off cookies, you will be unable to place bookings or benefit from other features that use cookies.

Google Analytics

Our websites use Google Analytics, a web analytics service provided by Google Inc. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use our sites. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers outside of the EEA.

Google will use this information for the purpose of evaluating your use of the websites, compiling reports on website activities for website operators and providing other services relating to website activity and internet usage. Google may also transfer information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that if you do this you may not be able to use the full functionality of our websites. By using our websites, you consent to the processing of data about you by Google in the matter and for the purposes set out above.

Data Collection – Real Estate

Data Collection – Hotels

Data collected by our corporate websites, as listed in our Privacy Policy, is used to:

Your personal information is used in a variety of ways, including but not limited to, when you visit our websites, place bookings, subscribe to our newsletter and in connection with other activities, services, features or resources we make available on our sites. You may be asked for, as appropriate, name, email address, mailing address, phone number etc. You may, however visit any of our sites anonymously. We will collect personal identification information from you only if you voluntarily submit such information to us.

Credit Card Information

Our payment processes are PCI DSS compliant. In booking to process credit and debit card transactions, the bank or card processing agency may require to verify your personal details for authorization. We do not store credit card information which is passed directly to our payment service provider.

We follow strict security procedures in the storage and disclosure of information which you have given to us to prevent unauthorized access in accordance with the GDPR regulations.


We will send emails to you, for the purpose of informing you of new products, offers and services. You may have consented to us sending you newsletters from time to time as part of the registration process.

You may opt out of this notification service by clicking on the unsubscribe button on the newsletter and/or email communication received from us alternatively you can send an email with the word ‘unsubscribe’ in the subject line to

Basis For Processing

The basis on which we process your personal data is one or more of the following:

How We Use Your Data – Real Estate

We may use your information for the following purposes:

How We Use Your Data – Hotels

We will use your personal information to manage bookings, provision of services, offers, surveys and newsletters you have requested. Specifically:

Automated Decision Making

We do not undertake any automated decision, excluding Google Analytics, making using your data, nor do we use your data for profiling or any other investigative purposes

Sharing Information

We may share your personal information outside our company and this may include:

Where you authorize us, we may also disclose your information to your family, associates or representatives and we may also disclose your information to debt collection agencies if you do not pay our invoices

How Long We Keep Your Information For

We will normally keep your information throughout the period of time that we do work for you and afterwards for such period as we are required to do so by law and also by the regulations and insurance requirements that apply to us

Usually this will be for a period of six years after we conclude the work we have carried out for you, but may be for a longer period in specific cases (including and in particular with regards to real estate transactions)

Transfers To Third Countries

We may from time to time transfer your personal data to a country outside of the United Arab Emirates (UAE) and United Kingdom (UK). Normally this will be necessary for the performance of your contract with us. Sometimes we may transfer for other reasons and we will ensure that appropriate safeguards are in place at all times. These safeguards may include:

Security Arrangements

Your Rights

You have the following rights under the GDPR:

  • Right to be informed
  • Right of access
  • Right to rectification
  • Right to erasure – complete deletion of your personal data
  • Right to restriction of processing
  • Right to data portability
  • Right to object
  • Rights concerning automated decision-making and profiling
  • Subject To Access Request

    Under GDPR, individuals are entitled, subject to certain exceptions, to request access to information held about them. This is called a Subject Access Request.

    The information that you are entitled to is:

    We will usually process your request free of charge and within 30 days however we reserve the right to charge a reasonable administration fee and to extend the period of time a further 60 days if the request is manifestly unfound or vexatious and/or is very complex

    Right to Erasure


    If you are dissatisfied with our handling of your requests about the protection of your data, you have the right to complain to us by emailing

    Changes To Our Privacy Policy

    This Privacy Policy was last updated on 30th September 2019. We have the right to update the contents of this Privacy Policy from time to time to reflect any changes in the way in which we process your personal data or to reflect legal requirements as these may change. If we update the Privacy Policy, we will post the revised Policy on our website. Changes will take effect as soon as the revised version is made available on our website.